In order for your products to sell, you have to create the need.  Customers' needs change as do the seasons, so you have to ensure that, not only do you keep up with the change, but that you set the pace.

In order to do this successfully, and not to create too much stress on your part, you must get yourself a large calendar. 
Proceed to mark the following dates on it with a Red Cross.

•    Christmas Day
•    Easter Weekend
•    The onset of every school holiday
•    Mother's Day
•    Fath...
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