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Showing Tag: " embroidery as a business" (Show all posts)

USE HUMOUR TO SELL YOUR PRODUCTS

Posted by Myra Bosch on Saturday, January 23, 2010, In : Machine Embroidery as a Business 

I have found that humor sells items faster then sentiment. Take for example the craft fair I attended last week. While waiting for customers, I embroidered two words on a baby bib and that baby bib sold right after I got the threads trimmed. Those two words were "cereal killer." It was a touch of humor.

Using humor on your business cards will also make you more memorable. Just a humorous tag line under your business name will fetch a smile and often a sale. Try funny sayings on t-shirts or qui...
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HOW TO INCREASE YOUR SALES WITH YOUR CURRENT CUSTOMERS

Posted by Myra Bosch on Thursday, December 31, 2009, In : Machine Embroidery as a Business 

Increasing customer sales with your current customer base is all about creating relationships.  Many times we have a gold mine right in our midst and don’t even realize it.  Our customers are our gold mine and without them we do not exist!

Creating good customer relationships is the most important duty that we have as business owners and this is something that does not cost a lot of money.  Many times it is the little unexpected things that we do that mean the most and keeps that customer co...
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PLANNING YOUR BUSINESS FOR 2010

Posted by Myra Bosch on Thursday, December 17, 2009, In : Machine Embroidery as a Business 

In order for your products to sell, you have to create the need.  Customers' needs change as do the seasons, so you have to ensure that, not only do you keep up with the change, but that you set the pace.

In order to do this successfully, and not to create too much stress on your part, you must get yourself a large calendar. 
Proceed to mark the following dates on it with a Red Cross.

•    Christmas Day
•    Easter Weekend
•    The onset of every school holiday
•    Mother's Day
•    Fath...
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ARE YOU GIVING THEM WHAT THEY WANT?

Posted by Myra Bosch on Thursday, December 17, 2009, In : Machine Embroidery as a Business 

You have enough feet going through your your display area. You have enough expressions of Ohh's and Ahhh's when they view your embroidered articles. Your prices are in line with what is being charged elsewhere, but the problem is, customers pass through your shop and buy elsewhere.  Why?

The title of this post should say it all. Are you giving your customers what they want?  Or are you making something that will not sell in your area? To give you a rough idea of what you need to think about, h...
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CREATING TEMPLATES IN YOUR SOFTWARE

Posted by Myra Bosch on Saturday, December 5, 2009, In : Machine Embroidery as a Business 

This week's embroidery tip is about creating templates in your software for all of the embroidery design jobs that you do over and over, such as names and numbers.  This is a huge time saver.  It's simple to do and can be accomplished in almost all levels and brands of embroidery software.

If you use a certain font for left chest names, you can create a template or recipe for that particular job application.  You many have different density, underlay and pullcomp settings for nylon jackets, w...
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MATCHING YOUR CUSTOMERS' THREAD COLOURS

Posted by Myra Bosch on Sunday, November 22, 2009, In : Machine Embroidery as a Business 

Embroidery tip about matching your customers thread colours:  Never show your customer the entire embroidery thread chart from your thread distributor. Create your own colour chart using only the colours that you normally carry in stock.  The average embroidery shop owner carries about 30 colours in stock. Any other colour will be a special order. Some embroiderers, when starting off, have been persuaded by their distributor to order the entire assortment of threads in small cones.  Firstly, ...
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Pricing your embroidery product

Posted by Myra Bosch on Sunday, August 16, 2009, In : Machine Embroidery as a Business 

Often embroiderers who also operate their hobby as a business, forget to work in the hidden costs when pricing their product.  The most obvious, such as purchases like thread and fabric, is easy, but when your workplace is in your home, you forget to calculate the hidden costs such as electricity and working space.

Then, there is much controversy amongst embroiderers about digitizing pricing. Never criticize someone else's business model, as a business model is unique to the business that crea...

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Value your talent

Posted by Myra Bosch on Sunday, August 16, 2009, In : Machine Embroidery as a Business 

A very accomplished and successful embroiderer has the following story to tell:   Having been in the decorated apparel industry for 21 years has been an incredible journey. However, sometimes it's easy to de-value what we do on a daily basis.  On several occasions we've needed gifts for weddings, anniversaries, etc., and would go to various retail stores and look for an appropriate gift. Sometimes, a gift would be very easy to find and other times we felt as though we'll never find that perfe...
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