You have enough feet going through your your display area. You have enough expressions of Ohh's and Ahhh's when they view your embroidered articles. Your prices are in line with what is being charged elsewhere, but the problem is, customers pass through your shop and buy elsewhere.  Why?

The title of this post should say it all. Are you giving your customers what they want?  Or are you making something that will not sell in your area? To give you a rough idea of what you need to think about, h...
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STEP 1
PRICE YOUR PRODUCT

Know what you're going to charge. An instant way to lose money is to not put the appropriate price tag on your embroidery work. Something that takes 10 hours to make by hand can't sell for R10; otherwise you're working for R1 an hour. If you are doing hand embroidery, you must consider the hours of dedication put into the product and charge appropriately. However, the same item embroidered on a computerized machine may only involve you setting the thread, positioni...
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There comes a time in every successful business owner's life when he/she realise that the business is starting to sell itself and that a decision must be made on whether to expand.  This calls for a complete change in operation.  All of a sudden you are required to account for your decisions,  to generate sufficient income every month to pay a salary and this requires planning and a host of other skills.

This week's embroidery tip is about how to find a good employee.

Hiring a new employee is ...
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Single stitched continuous line embroideries can be used to add quilted designs to your projects. Perfect placement is easy when you use this paper template technique. You will be hooping the project and you will not use any stabilizer. The underside will be visible so plan to use appropriate thread in the bobbin.

Basting rectangles and paper placement templates are used in this technique. The basting rectangles are easy to remove and ensure that you will succeed getting your project hooped ac...
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This week's embroidery tip is about creating templates in your software for all of the embroidery design jobs that you do over and over, such as names and numbers.  This is a huge time saver.  It's simple to do and can be accomplished in almost all levels and brands of embroidery software.

If you use a certain font for left chest names, you can create a template or recipe for that particular job application.  You many have different density, underlay and pullcomp settings for nylon jackets, w...
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