Step 1: Get Known
Once you're producing and are comfortable with your machine, the next step would be to build up a sustaining clientele. 

Firstly, choose a name for your business. 

Then, there are two ways in which you can make yourself known to prospective clients:  to advertise and by word of mouth.  Start by giving only embroidered products as wedding, birthday, baby shower and christening and Christmas gifts. Any requests generated from these gifts, must be charged for.  If you deviate just once and embroider something as a favour, people will take advantage of you. 

Have business cards printed and ALWAYS have some available.

Drop off small, colourful pamphlets at sewing machine, haberdashery and fabric shops.

Tell people what you do for a living.  Don't say "I work from home".  Say "I own an embroidery business".

Step 2:  Get Set
Draw up a list of prospective products and have a price list on hand.  This will reflect overheads as well as including a 20% mark-up.  Do your research and inspect similar products in your local shops (handmade as well as factory produced).  Compare your prices with theirs.  (Remember, this is what prospective clients will do.)

In the beginning, because you're working from home, people will presume that your time is your own.  If you're invited to a morning tea, decline, saying that you're at work then, but that you'll be free by, say, three o' clock.  Choose a room in the house for working in.  Arrange it as you would do an office.  Do not use it for anything else than that.  Lock the door on weekends so that your pens and scissors don't get used by anyone else.  

Purchase another telephone with a different number and have it installed in you new office.  Answer this telephone in a business-like manner:  "Good morning, this is Smart Stitches.  Lou-anne speaking.  How may I help you?".  Take only emergency private calls on that line.

Next, you'll have to define on which days of the week you're going to work on your designs and on which days you're going to make embroidery products.

Step 3:  Get Started
Draw up a work schedule and keep to it.  Because you want your products to be unique, you'll have to set aside some time for designing as well.  Your schedule could be as follows:  Monday:  Designing.  Tuesday:  Purchasing materials.  Wednesday:  Sewing and Embroidering.  Thursday: Sewing and Embroidering.  Friday:  Cleaning up and delivery. 

Do not offer to drop off finished products.  Give clients a time on which they can fetch their articles and have the product available in a neat bag together with a neatly printed account. Make sure that you have sufficient change available.  This would be the day that you would turn your work room into a reception area.  Cover your machine.  Don't get embroiled in a discussion as to how the latest embroidery software works.  Maintain your superiority in that field.  You don't want your clients to go purchasing an embroidery machine and becoming your competition. 

Have some coffee perculating on the counter and some mugs on hand.  Socialize with your clients and talk about the products you offer.  Have a pin board on the wall with a price list and some print-outs of your latest designs.  Have a scrap book on the coffee table with photographs of products you have made.  Update it with each ensuing article.  Casually display some of your products around the room.  Remember, this is free advertising. 

Do not allow clients or visitors to drop in at any time of the day.  It will be difficult in the beginning, but be firm and say you're working and would they mind coming at, say, four o'clock.

Be always in control and be organised and you'll become successful.