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Showing category "Machine Embroidery as a Business" (Show all posts)

USE HUMOUR TO SELL YOUR PRODUCTS

Posted by Myra Bosch on Saturday, January 23, 2010, In : Machine Embroidery as a Business 

I have found that humor sells items faster then sentiment. Take for example the craft fair I attended last week. While waiting for customers, I embroidered two words on a baby bib and that baby bib sold right after I got the threads trimmed. Those two words were "cereal killer." It was a touch of humor.

Using humor on your business cards will also make you more memorable. Just a humorous tag line under your business name will fetch a smile and often a sale. Try funny sayings on t-shirts or qui...
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HOW TO SELL YOUR ARTICLES ONLINE

Posted by Myra Bosch on Saturday, January 16, 2010, In : Machine Embroidery as a Business 

Stuck with a hoard of unsold stock?  Selling things online is a great way to clear your desk of unsold articles.

Selling things on the Internet is not very difficult, and pretty safe if you play the game right. Many people have been selling things online for many years, and have experienced great success. Here’s the basic process for unloading your things online, boiled down to a few simple bullets:

   1. Decide how much money you want for your item (include postage and insurance)
   2. Put yo...
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HOW TO INCREASE YOUR SALES WITH YOUR CURRENT CUSTOMERS

Posted by Myra Bosch on Thursday, December 31, 2009, In : Machine Embroidery as a Business 

Increasing customer sales with your current customer base is all about creating relationships.  Many times we have a gold mine right in our midst and don’t even realize it.  Our customers are our gold mine and without them we do not exist!

Creating good customer relationships is the most important duty that we have as business owners and this is something that does not cost a lot of money.  Many times it is the little unexpected things that we do that mean the most and keeps that customer co...
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PLANNING YOUR BUSINESS FOR 2010

Posted by Myra Bosch on Thursday, December 17, 2009, In : Machine Embroidery as a Business 

In order for your products to sell, you have to create the need.  Customers' needs change as do the seasons, so you have to ensure that, not only do you keep up with the change, but that you set the pace.

In order to do this successfully, and not to create too much stress on your part, you must get yourself a large calendar. 
Proceed to mark the following dates on it with a Red Cross.

•    Christmas Day
•    Easter Weekend
•    The onset of every school holiday
•    Mother's Day
•    Fath...
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ARE YOU GIVING THEM WHAT THEY WANT?

Posted by Myra Bosch on Thursday, December 17, 2009, In : Machine Embroidery as a Business 

You have enough feet going through your your display area. You have enough expressions of Ohh's and Ahhh's when they view your embroidered articles. Your prices are in line with what is being charged elsewhere, but the problem is, customers pass through your shop and buy elsewhere.  Why?

The title of this post should say it all. Are you giving your customers what they want?  Or are you making something that will not sell in your area? To give you a rough idea of what you need to think about, h...
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HOW TO START AN EMBROIDERY BUSINESS

Posted by Myra Bosch on Monday, December 14, 2009, In : Machine Embroidery as a Business 

Create a Second Passive Income



STEP 1
PRICE YOUR PRODUCT

Know what you're going to charge. An instant way to lose money is to not put the appropriate price tag on your embroidery work. Something that takes 10 hours to make by hand can't sell for R10; otherwise you're working for R1 an hour. If you are doing hand embroidery, you must consider the hours of dedication put into the product and charge appropriately. However, the same item embroidered on a computerized machine may only involve you setting the thread, positioni...
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HOW TO FIND A GOOD EMPL0YEE

Posted by Myra Bosch on Monday, December 14, 2009, In : Machine Embroidery as a Business 
There comes a time in every successful business owner's life when he/she realise that the business is starting to sell itself and that a decision must be made on whether to expand.  This calls for a complete change in operation.  All of a sudden you are required to account for your decisions,  to generate sufficient income every month to pay a salary and this requires planning and a host of other skills.

This week's embroidery tip is about how to find a good employee.

Hiring a new employee is ...
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CREATING TEMPLATES IN YOUR SOFTWARE

Posted by Myra Bosch on Saturday, December 5, 2009, In : Machine Embroidery as a Business 

This week's embroidery tip is about creating templates in your software for all of the embroidery design jobs that you do over and over, such as names and numbers.  This is a huge time saver.  It's simple to do and can be accomplished in almost all levels and brands of embroidery software.

If you use a certain font for left chest names, you can create a template or recipe for that particular job application.  You many have different density, underlay and pullcomp settings for nylon jackets, w...
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MATCHING YOUR CUSTOMERS' THREAD COLOURS

Posted by Myra Bosch on Sunday, November 22, 2009, In : Machine Embroidery as a Business 

Embroidery tip about matching your customers thread colours:  Never show your customer the entire embroidery thread chart from your thread distributor. Create your own colour chart using only the colours that you normally carry in stock.  The average embroidery shop owner carries about 30 colours in stock. Any other colour will be a special order. Some embroiderers, when starting off, have been persuaded by their distributor to order the entire assortment of threads in small cones.  Firstly, ...
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HOW TO PREVENT UNHAPPY CUSTOMERS

Posted by Myra Bosch on Monday, November 9, 2009, In : Machine Embroidery as a Business 
Have you ever had to shove another job aside to do the rush job and consequently created another unhappy customer?  Are you in a position to do a rush job?

I have had situations where a demanding customer has come in to my shop and wanted his job done right away or else he would have had to take it someplace else. Initially,  I bent over backwards for these customers when I first started my business and the same customers would continue to do this time after time until I put my foot down and s...
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How to Build up a Home Embroidery Business (Step by Step)

Posted by Myra Bosch on Saturday, August 22, 2009, In : Machine Embroidery as a Business 

Step 1: Get Known
Once you're producing and are comfortable with your machine, the next step would be to build up a sustaining clientele. 

Firstly, choose a name for your business. 

Then, there are two ways in which you can make yourself known to prospective clients:  to advertise and by word of mouth.  Start by giving only embroidered products as wedding, birthday, baby shower and christening and Christmas gifts. Any requests generated from these gifts, must be charged for.  If you deviate ju...

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Pricing your embroidery product

Posted by Myra Bosch on Sunday, August 16, 2009, In : Machine Embroidery as a Business 

Often embroiderers who also operate their hobby as a business, forget to work in the hidden costs when pricing their product.  The most obvious, such as purchases like thread and fabric, is easy, but when your workplace is in your home, you forget to calculate the hidden costs such as electricity and working space.

Then, there is much controversy amongst embroiderers about digitizing pricing. Never criticize someone else's business model, as a business model is unique to the business that crea...

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Value your talent

Posted by Myra Bosch on Sunday, August 16, 2009, In : Machine Embroidery as a Business 

A very accomplished and successful embroiderer has the following story to tell:   Having been in the decorated apparel industry for 21 years has been an incredible journey. However, sometimes it's easy to de-value what we do on a daily basis.  On several occasions we've needed gifts for weddings, anniversaries, etc., and would go to various retail stores and look for an appropriate gift. Sometimes, a gift would be very easy to find and other times we felt as though we'll never find that perfe...
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How to make money from digitizing machine embroidery

Posted by Louis Pretorius on Sunday, March 15, 2009, In : Machine Embroidery as a Business 

Create a Second Passive Income



In the times we are living in, we all need some extra cash! If you browse the Internet for ways of making money, there are many options, though it can be a minefield!

Whether you are planning to supplement your current income or looking to replace an income, consider using a hobby like embroidery to generate cash-flow. Embroidered articles are always popular with all types of shoppers, and you can easily start an embroidery company because of its a low overheads. Wouldn't you love to be able ...


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