Browsing Archive: December, 2009
Increasing customer sales with your current customer base is all about creating relationships. Many times we have a gold mine right in our midst and don’t even realize it. Our customers are our gold mine and without them we do not exist! Creating good customer relationships is the most important duty that we have as business owners and this is something that does not cost a lot of money. Many times it is the little unexpected things that we do that mean the most and keeps that customer co... Continue reading ...
The art of sewing has recently become more popular and sales of traditional sewing machines almost doubled from 1999 to 2005. Embroidery is the art of placing ribbons, beads, patches, hoops, etc. on clothing and accessory items in your wardrobe. Sewing is the actual craft of making the clothes while embroidery allows you to embellish it. When looking for an embroidery machine, you first need to determine your potential needs - will you try creating professional looking clothing or will it be ... Continue reading ...
Embroidery Software and Embroidery Cards both play a part in allowing your embroidery machine to make professionally embroidered pieces in a fraction of the time. It is important that you understand how they work together. An embroidery card is computerized and machine-format-specific, and fits directly and specifically into your embroidery machine. It works with the built-in computer in your machine to stitch out designs. Embroidery Cards may be purchased with designs already on them or you m... Continue reading ...
In order for your products to sell, you have to create the need. Customers' needs change as do the seasons, so you have to ensure that, not only do you keep up with the change, but that you set the pace. In order to do this successfully, and not to create too much stress on your part, you must get yourself a large calendar. Proceed to mark the following dates on it with a Red Cross. • Christmas Day • Easter Weekend • The onset of every school holiday • Mother's Day • Fath... Continue reading ...
You have enough feet going through your your display area. You have enough expressions of Ohh's and Ahhh's when they view your embroidered articles. Your prices are in line with what is being charged elsewhere, but the problem is, customers pass through your shop and buy elsewhere. Why? The title of this post should say it all. Are you giving your customers what they want? Or are you making something that will not sell in your area? To give you a rough idea of what you need to think about, h... Continue reading ...
STEP 1PRICE YOUR PRODUCT Know what you're going to charge. An instant way to lose money is to not put the appropriate price tag on your embroidery work. Something that takes 10 hours to make by hand can't sell for R10; otherwise you're working for R1 an hour. If you are doing hand embroidery, you must consider the hours of dedication put into the product and charge appropriately. However, the same item embroidered on a computerized machine may only involve you setting the thread, positioni... Continue reading ...
There comes a time in every successful business owner's life when he/she realise that the business is starting to sell itself and that a decision must be made on whether to expand. This calls for a complete change in operation. All of a sudden you are required to account for your decisions, to generate sufficient income every month to pay a salary and this requires planning and a host of other skills. This week's embroidery tip is about how to find a good employee. Hiring a new employee is ... Continue reading ...
Single stitched continuous line embroideries can be used to add quilted designs to your projects. Perfect placement is easy when you use this paper template technique. You will be hooping the project and you will not use any stabilizer. The underside will be visible so plan to use appropriate thread in the bobbin. Basting rectangles and paper placement templates are used in this technique. The basting rectangles are easy to remove and ensure that you will succeed getting your project hooped ac... Continue reading ...
This week's embroidery tip is about creating templates in your software for all of the embroidery design jobs that you do over and over, such as names and numbers. This is a huge time saver. It's simple to do and can be accomplished in almost all levels and brands of embroidery software. If you use a certain font for left chest names, you can create a template or recipe for that particular job application. You many have different density, underlay and pullcomp settings for nylon jackets, w... Continue reading ...
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